Inside the Game: Our Visit to JOOLA Headquarters

Pictured, left to right: Brian Blewis (JOOLA Pickleball Partnerships), Eric White (JOOLA Director of Brand Education and Training), Anna Garwood (CityPickle VP Brand Partnerships), Elle Freedman (CityPickle Brand Partnerships Coordinator)

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Brand Partnerships team visits state of the art JOOLA Headquarters in Maryland

Last week, the CityPickle Brand Partnerships team made a trip to the JOOLA U.S. headquarters in Maryland. As our Official Paddle Partner, we understand first hand why JOOLA has become the most recognizable name in the sport. Their impressive headquarters solidified that they are the future of the pickleball industry. 

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Behind the Scenes

JOOLA moved into their new headquarters six months ago, and we were excited to be the first facility partners to tour the space. Our first stop was the design studio, where the JOOLA team dreams up and develops new products from paddles to apparel. We even got sneak peeks at some upcoming launches, including our new obsession: the mini paddles. 

JOOLA’s main conference room sports an epic world map of every location where they operate globally. Team JOOLA has been on an exciting world tour, most recently making stops across Malaysia to bring pickleball clinics, tournaments, and product demos to new audiences. It’s clear that JOOLA isn’t just growing the game — they’re building a true global community around it. From the courts of Kuala Lumpur to clubs in Seoul and Singapore, JOOLA is helping ignite the sport’s next major wave in Asia and beyond. 

Center Stage on Center Court 

The best part about the visit was getting to test out the new 3S Dual paddles with the JOOLA team. JOOLA has revamped a music venue across the street into their very own content studio, complete with a full size pickleball court court. We were lucky to get a mini lesson from Eric White, JOOLA’s Director of Brand Education, along with a quick doubles game with Brian Blewis, JOOLA’s Partnerships Communication Manager.

JOOLA’s mission to grow pickleball on a global scale aligns perfectly with what we’re building here at CityPickle: creating places where community, competition, and fun meet on the court. We’re proud to partner with a brand that’s not only innovating the game but also inspiring players around the world to get out and play. 

Watch our Behind the Scenes TikTok for more!