Locations | NYC

CityPicklePalooza:

Times Square Plaza

Join CityPickle and Times Square Alliance for a 5-day racquet sports extravaganza in the heart of Times Square. Free to the public, this event celebrates America’s fastest growing sport and kicks off the U.S. Open tennis tournament.
August 26-30, 2026

The Experience

A professional pickleball court in Times Square plaza anchors exhilarating pickleball play free to the public. Experiential brand activations and a live DJ surround the court, offering unforgettable moments throughout the 5 days.

Wednesday

August 26
Thursday

August 27
Friday

August 28
Saturday

August 29
Sunday

August 30

CityPicklePalooza: Times Square Plaza

This pickleball extravaganza in Times Square Plaza – the busiest intersection and heart of NYC – offers premium on-site brand presence and extensive digital and media reach. The five day-long celebration will provide FREE pickleball entertainment to New Yorkers and visitors, featuring:

  • ProAm exhibition games
  • Beat-the-Pro sessions
  • Nonprofit community programming
  • Bespoke brand activations
  • and more!
  • Situated next to the busiest subway station in NYC, this location offers incredible average daily foot traffic of 350,000
  • One professional pickleball court with courtside cabana and brand activation space
  • DJ playing daily to set the celebratory vibes
  • Unique activation that engages consumers with your brand in a fun & interactive way
  • Extensive brand giveaway & sampling opportunities
Times Square Plaza render

In Partnership With
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Join the most EPIC Week of Racquet Sports in NYC

Be in the center of the action in the heart of Times Square August 26-30, 2026 to drive brand awareness and engagement during the country’s most exciting week of racquet sports.

U.S. Open

Fan Week/Qualifying Round matches at the Grand Slam tennis tournament begin August 23. First Round matches start August 30.

MLP Finals

Major League Pickleball's NYC Tournament is hosted at CityPickle Wollman Rink in Central Park from August 28-30. This is THE marquee professional tournament of the year.

Iconic Times Square

Showcase your brand in the busiest pedestrian hub in the country. Drive brand awareness and promote customer engagement through brand activations, sampling, giveaways and onsite signage.
Times Square 2026 Layout-1

Seize the Moment for High-Impact Brand Activations

CityPicklePalooza in Times Square Plaza offers a rare opportunity to transform a high-traffic public space into a fully immersive brand experience.

Times Square 2026 Layout-2
Prime activation area next to One Times Square – location of the iconic New Year’s ball drop – and next to the busiest subway station in NYC. Average daily foot traffic: 350,000

*Render represents the scope of the full activation area. Exact brand activation setups are flexible, with review/approval by CityPickle and Times Square Alliance.

Partner with Us

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